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What is Kajabi? It’s a platform for online courses.

After careful evaluation of the various learning platforms, BJ and his team found that Kajabi provided the best experience.

You are now at the webpage where you can sign up for BJ’s online course.

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Please email [email protected]

Design for Behavior Change

Dr. BJ Fogg's Online Course


What's Included with Your Enrollment:

Course Modules

1: Welcome to Fogg Behavior Design (a practical overview)

2: Applying the Fogg Behavior Model to work projects

3: How motivation & ability influence behavior change

4: Fogg's step-by-step methods for achieving behavior results

5: How to focus your team on behaviors that matter most

6: The two keys to lasting change (Fogg Maxims)

7: Designing for habits & customer engagement

8: How to use Fogg Behavior Design each day at work

Your Instructors:

BJ Fogg, PhD, & Stephanie Weldy, MEd

Total Learning Time:

5 hours and 50 minutes (75 video lessons that average 5 minutes per video)​

Who should take this course?

  • Product Managers
  • Digital Marketing Pros
  • Interaction Designers
  • Employee Wellness Leaders
  • Startup Founders
  • Consultants in Behavior Change

Plus Monthly Office Hours live with Dr. Fogg

Engage in a live session with Dr. Fogg on Zoom each month, where you can seek advice, troubleshoot issues, and deepen your understanding.


Testimonials from Professionals

  • "Dr. Fogg's training will improve my work and life for years to come." - C.M.
  • "I was able to apply what I learned from Dr. Fogg to my life and work right away." - Juliana
  • "Game-Changer. Life-Changer." - Mike C.
  • "The Behavior Design concepts are powerful, and this course makes Dr. Fogg's methods easy to learn." - Jason B.
  • ​​"The course content is gold -- practical and engaging. I loved the real-world examples." - Joan S.
  • "Fast, practical, immediately applicable." - Andy S.
  • ​​"The Behavior Design system is very compelling. And Dr. Fogg's track record of success speaks for itself." - Moiz K.
  • ​​"Fogg's Behavior Model is genius (and science)." - Marilyn W.
  •  "Dr. Fogg's Behavior Design system is both practical and profound.” - Nicky K. 

Money-Back Guarantee

The Online Course in Fogg Behavior Design comes with a money-back guarantee.

If you don’t love the course, just email [email protected] during the first 60 days after purchasing.

Before you email us, please complete the first two hours of the course.

We’ll review your request and once confirmed, we’ll refund 100% of the purchase price.

If at any point you need support, email [email protected] and our team will assist you.

$299.00 USD